Soccer Is Popular...Now What?

It's happening again. The United States is doing well on the international stage in soccer, and so every media outlet has their own version of "What does soccer need to do to be more popular?" or "Will we see a soccer overtake _____ in popularity?" and the such. I'm not lambasting those who pose these questions, because people will readily take part in those discussions over and over again. And more often than not, the people asking the questions don't know how to talk about soccer, so in a way this is their way of acknowledging that something big is happening in soccer without being forced to break down the game itself. I don't think there's anything inherently wrong with that, but my answer, as Jason Gay of the Wall Street Journal puts it: Who cares?